More than 3,500 reps
connected in Colombia and Ecuador.
B2B retail
Materiales Emo
Connecting customers and staff in retail and hardware
Read storyAB InBev · Consumer goods · Twnel
Bavaria and Cervecería Nacional sales networks, in a single chat
AB InBev connected more than 3,500 sales reps from Bavaria in Colombia and Cervecería Nacional in Ecuador with Twnel, and automated its sales processes in the chat.
Summary
The challenge
Give fast support to thousands of street sales reps who serve shopkeepers every day.
The solution
Twnel with conversational flows for customer lookups, fridge maintenance, appointments, orders and questions.
The result
More than 3,500 reps connected in two countries since 2018.
- 3.500+
- sales reps connected
- 2
- countries: Colombia (Bavaria) and Ecuador (Cervecería Nacional)
- 2018
- year the operation with Twnel began
About AB InBev
AB InBev is the world’s largest brewer. It operates as Bavaria in Colombia and Cervecería Nacional in Ecuador, with sales networks that reach hundreds of thousands of stores.
Its street reps are the daily link with shopkeepers: they take orders, answer questions and manage cooling equipment.
The challenge
Reps needed immediate answers on the street, without relying on calls or informal groups, to:
- Look up customer information during the visit.
- Coordinate fridge maintenance at points of sale.
- Schedule appointments and orders, and clarify questions about customer orders.
The solution
Since January 2018, AB InBev has automated its sales processes with Twnel:
- Customer lookups: in the chat, connected to the company’s systems.
- Fridge maintenance: requested and coordinated in a conversation.
- Appointments and orders: with frequent actions such as suggested orders, visit requests and promotions.
- Answers to questions: about customer orders, with human agents and SuperBots.
Results
Automated sales processes
available in every rep’s pocket.
Information under control
of the company, without informal groups or broken telephone.
A connected sales force, better-served shopkeepers.
Twnel turned chat into the work tool of thousands of sales reps, with instant answers and measurable processes.
Success stories
More success stories
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