Automatic overflow
If the main channel is unavailable or the user is not compatible, the message continues on the next channel.
Use cases
One message, the best available channel
Orchestrate SMS, RCS, WhatsApp, Twnel and Email from a single integration, with automatic overflow, load balancing and rules per message type.
Each channel has different strengths: SMS reaches everyone, RCS and WhatsApp enrich the experience, Email carries documents and Twnel organizes operations. Hybrid communication combines the best of each to maximize delivery and optimize cost.
Examples
- RCS with SMS fallback
- WhatsApp with SMS fallback for payment reminders
- SMS notice + Email with the full document
- SMS with a link to pay over WhatsApp
Capabilities
Load balancing
Smart traffic distribution across operators and channels during demand peaks.
A single API
One integration for every channel, with unified reports and callbacks.
Cost optimization
Use the rich channel when it adds value and SMS when it is enough.
Recommended channels
Industries
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