Over 500,000 messages a month
with a deliverability rate above 97%.
B2B retail
Materiales Emo
Connecting customers and staff in retail and hardware
Read storySupermercados Más por Menos · Retail
Smart loyalty and effective communication in retail
The Santander supermarket chain protects its points program with OTP codes and reaches customers’ phones with promotions and raffles: more than 500,000 SMS a month.
Summary
The challenge
Promotions without flyers or loudspeakers, and secure points redemption, raffles and checkout validation.
The solution
SMS OTP for critical operations, direct-to-phone marketing and confirmation codes at checkout.
The result
More than 500,000 messages a month with deliverability above 97%, more security and fewer manual checks.
- 500.000+
- messages sent per month
- >97 %
- deliverability
- 24+
- stores connected
About Supermercados Más por Menos
Founded in 1986, the company has more than 24 stores in Bucaramanga, its metropolitan area and Barrancabermeja, and is a regional retail benchmark combining technology, sustainability and closeness to customers.
Its model includes large-format supermarkets with specialized sections and the Cliente Amigo loyalty program, which rewards repeat purchases.
The challenge
With a very active customer base and a robust loyalty program, Más por Menos needed to:
- Promote campaigns and special events without relying on flyers or street loudspeakers.
- Automate critical points processes (redemptions, raffles and data updates) with high security standards.
- Instantly confirm sensitive transactions that require validation at checkout or in digital forms.
- Strengthen engagement without friction and without requiring an app download.
The solution
With Inalambria’s business SMS, Más por Menos was able to:
- OTP for critical operations: such as redeeming points or updating data in Cliente Amigo.
- Direct marketing: with promotions, raffles and immediate calls to action on the customer’s phone.
- In-store validation: with confirmation codes shown at checkout, reducing fraud and increasing traceability.
Results
More security and trust
in redemptions and raffles, with a unique OTP code per transaction.
More effective campaigns
with clear, measurable calls to action right on the phone.
Less load in stores
by eliminating manual checks.
SMS connects digital and in-store, with trust and efficiency.
The partnership with Inalambria shows how A2P messaging strengthens loyalty programs, energizes retail marketing and improves the customer experience.
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