E-Line · Cloud software

Smart notifications that transform waiting times

E-Line, the Colombian queue and virtual line platform, replaced physical pagers with mobile alerts and doubled repeat purchases among its customers’ users.

Summary

  1. The challenge

    Long lines, costly physical pagers and poor customer retention in restaurants, banks, hospitals and public offices.

  2. The solution

    Inalambria’s messaging API for SaaS: priority SMS alerts, virtual queues and a loyalty module.

  3. The result

    2X repeat purchases and more than 50,000 SMS and WhatsApp alerts a day.

2X
repeat purchases by users
50.000+
SMS and WhatsApp alerts a day
0
physical pagers: alerts go to the phone

About E-Line

E-Line is a Colombian company founded in January 2018 by Mateo Bolívar, one of the country’s youngest digital entrepreneurs.

Its platform lets businesses manage turns and avoid long lines in banks, restaurants, hospitals and public offices.

Inalambria has been our unconditional partner from the very beginning. Their specialized team and support have helped us become the category leader in the country.

Marta Sierra, General Manager, E-Line

The challenge

  • Long lines and waiting times hurt customer satisfaction in restaurants, hospitals, banks and public offices.
  • Lost physical pagers and paper tickets create significant operating costs.
  • Restaurants had no automated way to tell customers their order was ready.
  • Most businesses managing queues did not use the data they collected to retain customers.

The solution

With Inalambria’s messaging API, built for SaaS companies, E-Line implemented:

  • High-priority SMS notifications: that replace physical pagers with direct alerts to the phone when the order is ready.
  • Virtual queues: that cut waiting time and improve efficiency and satisfaction.
  • A smart loyalty module: so its business customers can send personalized promotions and drive repeat purchases.

Results

Greater efficiency

at service points, with an automatic digital process replacing a manual one.

Happier customers

thanks to shorter waiting times.

2X repeat purchases

thanks to the platform’s new loyalty and communication features.

Over 50,000 alerts a day

over SMS and WhatsApp, each one a chance to delight customers and collect valuable data.

Queue management in Colombia, transformed by smart notifications.

With Inalambria’s notification technology and E-Line’s digital loyalty, its customers removed unnecessary costs, gained efficiency and deliver a more profitable, satisfying service.

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