More than 100 updates
of indicators between April and September 2026.
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Read storyFedepalma · Agribusiness federation
The last mile of data: market information that reaches the people who need it
Fedepalma distributes its Palm Oil Indicators to the palm-growing community by SMS, with more than 100 updates in six months and a link to El Palmicultor for more detail.
Summary
The challenge
Deliver market indicators in a timely, recurring way, without relying on users visiting a portal or an app.
The solution
SMS with the Palm Oil Indicators and a link to El Palmicultor content.
The result
More than 100 updates between April and September 2026, with 3 in 4 recipients reached in at least 100 sends.
- 100+
- indicator updates in six months
- 3 in 4
- recipients with successful deliveries in at least 100 messages
- 6 months
- of recurring communication, April to September 2026
About Fedepalma
Fedepalma, Colombia’s National Federation of Oil Palm Growers, runs information, knowledge and support initiatives for a farming community spread across the country’s regions.
For Fedepalma, producing valuable information is only part of the challenge: the real impact comes when it reaches the people who need it, directly and on time.
The challenge
Economic and market indicators are only as valuable as they are timely. Fedepalma needed to:
- Make this information accessible without relying on users checking a portal, a publication or an app.
- Have a simple, direct channel for its audience across the regions.
- Support the recurring distribution of industry information.
The solution
With Inalambria SMS, Fedepalma made text messaging the last mile of its information:
- Palm Oil Indicators: delivered straight to the palm-growing community’s phones.
- Link to El Palmicultor: to dig deeper when more detail is needed.
- An ongoing flow: of direct, measurable, recurring information.
Results
A consistent audience
roughly 3 in 4 recipients had successful deliveries in at least 100 messages.
High delivery rates
on a continuous information distribution channel.
An ongoing model
rather than a one-off campaign: a continuous relationship with its audience.
When information matters, how and when it arrives matters too.
With Inalambria, Fedepalma has a direct, scalable and measurable messaging infrastructure that brings relevant data closer to the people who can use it.
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