More effective promotions
with relevant, targeted and timely messages.
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The challenge
Centralize and tailor campaigns for more than 70 casinos in 25 cities, with immediacy and traceability.
The solution
SMS targeted by location and profile, Email for content and loyalty, integrated by API with its CRM.
The result
More effective promotions, more foot traffic on key dates and better marketing ROI.
- 70+
- casinos reached from one platform
- 25+
- cities with targeted campaigns
- SMS + Email
- through a single API
About Winner Group
Winner Group is Colombia’s largest casino operator and a subsidiary of the multinational CIRSA group. It runs more than 70 casinos under brands such as Rio, Broadway, Hollywood, Rock & Jazz and Caribe, in more than 25 cities.
It combines entertainment, dining and gaming, and is recognized for its quality and social responsibility standards.
The challenge
With customers spread across the country and several brands with distinct identities, Winner Group faced specific challenges:
- Centralize promotional campaigns and quickly tailor them to each city or casino.
- Reach users immediately, especially with time-sensitive promotions.
- Low response on traditional media such as Email, posters or social networks, due to saturation, algorithms and industry restrictions.
- Boost casino foot traffic after the pandemic and on slow days.
- Limited traceability for campaigns sent from multiple systems, and the need for a robust platform for personalized in-person and digital campaigns.
The solution
Winner Group implemented a multichannel marketing strategy focused on personalization and immediacy, with Inalambria’s platform bringing both channels together in a single API:
SMS for immediacy and personalization
- Automated promotional campaigns targeted by location and user profile.
- Transactional messages: birthdays, loyalty points, prizes and event reminders.
- API integration with its CRM and loyalty systems, to scale without growing the team.
Email for detailed content and loyalty
- Weekly newsletters with event schedules, promotions and benefits by brand.
- Automated campaigns for inactive users, loyalty programs and birthdays.
- Transactional messages.
Everything is run centrally, with scheduled sends and real-time results.
Results
More casino foot traffic
on key dates, and higher event attendance with less spend.
Personalized experiences
based on each user’s behavior and location.
Better ROI
with centralized measurement and control of all communication.
SMS became a direct, measurable and highly profitable channel.
It fits naturally with Winner Group’s loyalty and experiential marketing strategies, and Inalambria became a strategic partner for its infrastructure, flexibility, support and multichannel vision.
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