Deliverability above 97%
key information reaches participants.
Cloud software
E-Line
Reinventing the in-person waiting experience
Read storyPura Vida Sports · Event production
Direct, timely communication for sports events
Pura Vida Sports keeps thousands of participants informed with mass, targeted SMS from Inalambria Express: over 97% deliverability and fewer logistics mix-ups.
Summary
The challenge
Share dates, times, locations and results without them getting lost on social media or Email.
The solution
Mass, targeted SMS with Inalambria Express, using variables and AI assistance.
The result
Deliverability above 97%, fewer logistics questions and higher participation.
- >97 %
- SMS deliverability
- Real time
- results and updates during competitions
About Pura Vida Sports
Pura Vida Sports promotes sport and wellbeing through mass sporting events, competitions and recreational activities for thousands of participants and spectators in Colombia.
It is a benchmark for events that combine high-level competition, flawless logistics and ongoing communication with its community.
The challenge
With a busy events calendar and a growing community, Pura Vida Sports needed a fast, reliable and direct channel to:
- Inform participants about dates, times and locations.
- Share results and competition updates in real time.
- Coordinate logistics with timely messages that reach every registrant.
- Keep important information from getting lost on crowded channels such as social media or Email.
The solution
With Inalambria’s business SMS and the Inalambria Express platform, Pura Vida Sports created an instant channel with its community:
- Mass, targeted notifications: with the key information for each event.
- Real-time results: and logistics coordination with high-deliverability messages.
- Self-service tool: for personalized sends with variables and AI assistance to improve readability.
- Close, proactive support: from Inalambria’s team to manage campaigns and solve requests quickly.
Results
Fewer questions and mix-ups
thanks to direct, real-time communication.
Higher participation and attendance
with an informed, engaged community.
A closer community
thanks to a reliable, personal channel.
A2P messaging as a pillar of sports event organization.
SMS improved the participant experience, streamlined logistics and strengthened the sense of community so every event is memorable.
Success stories
More success stories
Utilities
Acueducto de Bogotá
Raising citizen trust and satisfaction during the El Niño phenomenon
Read story
Ready to communicate better with your customers?
Tell us about your needs and we’ll design the right solution with you, backed by more than 23 years of experience in Colombia.