Timelier contact
with customers at key moments of the payment cycle.
B2B retail
Materiales Emo
Connecting customers and staff in retail and hardware
Read storyRena Ware de Colombia · Direct sales
Timely communication to strengthen collections and the customer experience
Rena Ware Colombia turned Inalambria SMS into an operational channel for its payment reminders, with volume, traceability and nationwide coverage.
Summary
The challenge
Reach customers with payment obligations on time and guide them to payment channels, without adding operational workload.
The solution
Bulk collections SMS on short codes, with long messages when needed and detailed per-campaign records.
The result
Timelier contact, better traceability and centralized bulk campaigns without manual processes.
About Rena Ware de Colombia
Rena Ware de Colombia S.A.S. is part of an international company known for its cookware, water filtration solutions and a business opportunity built on independent representatives.
Its operation combines direct sales, customer service, credit programs and payment processes that require clear, reliable communication: a timely message helps customers remember an obligation and keeps the relationship close.
The challenge
Rena Ware needed to run its collections messaging with volume, traceability and timeliness, in order to:
- Reach customers with overdue or upcoming payments on time.
- Make payment and support channels easier to reach, with less friction.
- Track every send by campaign, carrier, short code and processing status.
- Run bulk campaigns without adding workload for the internal team.
The solution
Rena Ware centralized its collections and customer service messages on the Inalambria platform:
- Payment reminders: sent in bulk, fast and traceable, pointing customers to payment channels.
- Short codes: for recognizable, consistent business messaging with nationwide coverage.
- Long messages: when the content needs more detail.
- Detailed records: of every operation for follow-up, control and internal analysis.
Results
Better traceability
of campaigns, processing status and internal follow-up.
Less friction
when guiding users to payment and support channels.
Greater efficiency
by relying less on manual processes.
Sensitive communications, clear and on time.
With Inalambria, SMS has become a key Rena Ware channel to manage collections, drive efficiency and keep closer relationships with its customers.
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